Women are living longer than ever and are remaining vital into advanced old age. As a result, it is possible that we will outlive our significant others and our savings or will need to supplement our retirement income. Additionally, many of us who have aged out of the corporate world are seeking employment that would give our lives meaning.
Perhaps you are already thinking of starting a business by monetizing your passions. Every day, we run across news stories about women who have made millions with simple ideas. Spanx, anyone? However, before you invest valuable time and money, you must ask yourself, “Is there a market demand for my passion?”
You will have to answer this question by doing market research – regardless of whether your business is going to be digital or brick and mortar.
Which questions should you be asking yourself as you do your research? Let’s take …