When most people hear the word “brand,” their minds immediately go to logos, fonts and colors. While these visual cues are important, they’re only the surface of what branding truly means. A powerful home builder brand connects emotionally with its audience, builds trust and tells a story that resonates at every touchpoint—from a website visit to a walk through a model home.
In the real estate world, from branding large master-planned communities to marketing multiple builder brands within one company, a successful branding strategy involves much more than a style guide. It’s about building a reputation that attracts, resonates and converts. In this post, we’re recapping our presentation given earlier this year at the International Builders’ Show with a deep dive into how builders and developers can craft brands that not only stand out, but stand for something. A special thank you to Kelly Fink with Milesbrand and Lisa Welter of JTB Homes and Interra Homesfor …