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Entrepreneurship

Build Your Business With The 5 Immovable Laws of Branding | Insights [Video]

As a profession and as a function, selling is slowly sinking like the Titanic. Today most products and services are bought, not sold. And branding greatly facilitates this process – Al & Laura Ries

This quote was written in 1998, and what a prediction it was! Branding shares a similar philosophy to inbound marketing in the sense that you're buying a product or service that is trustworthy.

If the buyer decision-making process is changing, how do you position yourself as an attractive prospect? By creating a desirable brand!

Your brand is the voice, the image and the personality of your organisation. Think of your favourite brand. How does it make you feel? Important? Happy? Warm?

It pre-sells your product to your customers, if they buy into your brand then they'll buy your product.

Key point

Nothing happens until somebody brands something.

What is a Brand?

A brand is a word, that's all. A noun. A thing. Marketing folk have all sorts …

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PCI students launch businesses and give back to community – PortageOnline.com [Video]
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PCI students launch businesses and give back to community - PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()

The Secret to Increasing Customer Success Metrics (How HubSpot Trained Millions) | Chris LoDolce [Video]
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Entrepreneurship

The Secret to Increasing Customer Success Metrics (How HubSpot Trained Millions) | Chris LoDolce [Video]

For more insights to supercharge your customer success, check out this FREE masterclass with top experts from HubSpot, Salesforce, Later, and Active Campaign here 👉 https://thnk.cc/3qO4AnRWe spoke with Chris LoDolce, former director for HubSpot Academy and current founder of SaaS Academy Advisors, to share some of his trade secrets to increasing not only customer success but acquisition and scaling too. The short answer is customer education - but, most companies are getting it wrong. Watch the video to find out the 7 pillars you need for strategic success. Learn more about Christ at: https://www.saasacademyadvisors.com/Create your own online courses at: http://thinkific.com/Visit our blog: http://blog.thinkific.comAnd follow us at:https://www.linkedin.com/company/thinkifichttp://www.instagram.com/thinkifichttp://www.facebook.com/Thinkifichttp://www.twitter.com/thinkific

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