Yetis are carnivores, aliens are skeptics, and close living quarters can bring out the snark in anyone. Mythical roommates—they’re just like us.
These and other revelations unspool in a cheeky new commercial for Bubba burgers, which stars a yeti and an alien as otherworldly spokescharacters with a down-to-earth message about a brand that’s been a supermarket staple for three decades.
It’s the first work from Familiar Creatures, named agency of record late last year, marking a new direction for Bubba. Previous advertising has leaned on nostalgic themes, often featuring family bonding at backyard barbecues, according to brand manager Elizabeth Rice.
The new campaign takes “a more bold stance,” Rice said, aimed at driving home the brand’s positioning as a no-filler, no-additive “100% USDA Choice Chuck Beef” product in the frozen food aisle.
“We’re amplifying simple facts, trying to educate consumers about what’s in the products and dispel some misconceptions about frozen burgers,” Rice told ADWEEK. “We …