Bright, Bold and Gender-Neutral Branding by el vetica design for The Good Nik, a Teen-Run Vegan Snack Company [Video]

Context

My 16-year old foodie daughter Annika launched her own business through Summer Company called The Good Nik — Small-batch, Big Snacks. The first product she is selling is called Chickee Dough. It tastes *just like* cookie dough but is made from chick peas. She launched with three flavours; Chocolate Chip, Choco-lot and Chocolate Mint.

Annika has always wanted to be a chef but could not find a job in a kitchen due to COVID-19 andher age. So she set out to create a job for herself. She had a shoestring budget from Summer Company to start her business and had to make every dollar count. 

The goal was to keep this project fun. We looked for ways to add light-heartedness into the brand. Especially since we’re pitching that a chick pea based, vegan and dairy-free product tastes as delicious as cookie dough. It’s incredible what she’s created!

Methodology

Due to the clients age …