The pre-mixed alcoholic drink Hard Solo will change its name to Hard Rated after a complaint it breached marketing codes.
The Alcohol Beverages Advertising Code Scheme (ABAC) said today it found that the branding and can design of “Hard Solo” could “strongly” appeal to underage people.
Manufacturer Carlton and United Breweries (CUB) acknowledged the decision and confirmed it would make the change to Hard Rated by February 9 next year.
Pub taps with Hard Solo decals will also be changed by that date.
But the drink itself will remain the same.
In a release, CUB said they were disappointed with the outcome, but accepted and respected ABAC’s decision.
“As we comply with the ABAC decision and the Hard Solo brand exits the market, we’d like to assure the many Australian adults who have loved Hard Solo that the taste won’t change when the …