BREAKWATER MANAGEMENT LEADS MAJORITY INVESTMENT IN MARKETING SERVICES FIRM CHEMISTRY COMMUNICATIONS [Video]

LOS ANGELES, May 22, 2025 /PRNewswire/ — Breakwater Management, a Los Angeles-based private equity firm, announced today a majority investment in Chemistry, a full-service, award-winning, independent marketing and digital agency. Specific terms of the transaction were not disclosed. Genesis Park and Tecum Capital partnered with Breakwater in the investment, providing both debt and equity capital. This investment will enable Chemistry to accelerate its strong organic growth and pursue strategic acquisitions in new service areas and geographies.

Chemistry serves as a strategic partner to a diverse and growing client base by delivering actionable, seamlessly integrated marketing solutions. Clients include iconic brands such as Coca-Cola, Five Guys, Frontdoor, Netflix, and the NFL. Chemistry provides research, strategy, branding, design, creative, video production, media planning, and analytics. Through its digital arm, React Digital, Chemistry delivers robust technology solutions including website and mobile app development, UI/UX design, analytics, and performance optimization. Chemistry Cultura, its multicultural division, brings deep expertise …