Over the last few years, Salesforce has cemented Pardot / Account Engagement its as a strong competitor in the enterprise B2B Marketing Automation space, moving away from a historically SMB focus. But, when your teams are based across the globe, how can you really build a successful multi-regional marketing strategy?
Join this session to learn how to:
Structure and organise a global MA platform
Balance global collaboration with regional independence
Run a well-organised operation
Empower your people
Leverage the full suite of tools in MC Account Engagement for a truly global marketing automation strategy
Speaker: Sarah Kelleher