BrandOpus, the global branding agency, celebrates its move to employee-ownership through an identity redesign that champions the creativity of its team.
BrandOpus shifted to an Employee-Owned Trust model earlier this year, which recognises the importance and power of people within the business. Rooted in the idea of ‘uncommon sense’, the rebrand celebrates the agency’s distinct approach to creativity. The new brand world comprises three distinct dimensions:
- The Cracked Egg symbol: acting as a visual metaphor for creativity and ‘uncommon sense’, the new logo consciously symbolises hatching new ideas, and is inspired, in part, by Filippo Brunelleschi – the Renaissance architect who famously used ingenuity, creativity and an egg (!) to overcome his contemporaries’ bid to design the “undesignable” Duomo in Florence.
- A new colour palette: Drawing inspiration from the story within the new symbol, this distinctive ‘terracotta’ colour injects modernity. Paired with a black and white colour palette, it drives recognition across all brand …