Branding Your Creative Department by Cassandra Wesenhagen RGD [Video]
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Entrepreneurship

Branding Your Creative Department by Cassandra Wesenhagen RGD [Video]

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Cassandra explains benefits for building your own brand within the corporate structure

For Corporate Canada and tech start-ups alike, in-house creative teams are a cost-effective, nimble and highly-engaged alternative to hiring an outside firm. And the benefit to designers? For ambitious creatives, it’s the opportunity to define your own role and the impact your team will have on the brand(s) you work with.

Whether you’re a one-person department or a team of 20, the foundation for impact is in your identity. Let’s talk about how your creative department benefits from building your own brand within the corporate structure. A name. A logo. A section on the company’s intranet, your own forms and processes, your own benchmarks of success. There are certainly pain points to building an internal “agency”, but equip yourself like an entrepreneur and your team will have the structure it needs to succeed.

Takeaways include:

– How a separate identity …

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