Please SUBSCRIBE and LIKE this video. ➡️ SUBSCRIBE: https://www.youtube.com/c/AsureSoftware?sub_confirmation=1 for new videos.
Branding vs Marketing: Chick-fil-A Executive Explains It
The brand is every touchpoint, every experience people have with a company.
Most people think okay I got to develop a brand for my widget. Well the widget is just part of the
brand. I mean Chick-fil-a was a piece of chicken on two pieces of white bread and two pickles.
All they cared about was selling more of those chicken sandwiches and yet they had a founder who was very relational and so with time we were able to step back and apply not only a vigorous
processed improvements to the operational experience the food and the the point of contact experience but over time we were able to add relational communications.
We were able to add hospitality beyond just getting the order right. We were able to to develop
systems of recruiting development and training. It started with the culture. It started with this whole idea of delivering the ultimate brand promise, which is we actually care about you.
You’re going to get a great fast food experience but you’re going to get it from people who care about you. That was the brand promise.
View this entire video: https://youtu.be/8Mtnj_-m8YQ
💬 To speak with an HR specialist, go to https://www.asuresoftware.com/contact-us
➡️ SUBSCRIBE: https://www.youtube.com/c/AsureSoftware?sub_confirmation=1
Host: Mike Vannoy, VP of Marketing at Asure
Expert panelist: Steve Robinson, former CMO of Chick-fil-A and Author
#brand
#marketing
#chickfila
Join new webinars: https://www.asuresoftware.com/webinars