Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz,
In this episode of the Brand Master Podcast we dive into direct response marketing master and author over Overdeliver, Brian Kurtz.
First, we tackle the difference of branding vs marketing and how their symbiotic nature causes conflict amongst branding and marketing professionals.
Next we explore the difference between direct response copywriting and brand messaging and how brands can write copy that’s both persuasive and relationship building.
Then we explore the influence of personality on marketing and copywriting as a means to influence people to buy before discussing the importance of understanding the audience to gauge the balance of your brand communication.
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