Branding Trends for 2025: What to Expect & How to Prepare [Video]
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Entrepreneurship

Branding Trends for 2025: What to Expect & How to Prepare [Video]

As the year 2025 knocks on our door, branding continues to evolve, influenced by emerging technologies, shifting consumer behaviours and global socio-economic trends. Brands are more than just logos and taglines; they are dynamic entities that must adapt to changing consumer behaviours, technological advancements, and cultural shifts. To stay competitive, businesses must anticipate these changes and adapt their branding strategies accordingly.

Let’s explore the key branding trends expected to shape 2025 and provide actionable insights to help your brand stay ahead of the curve.

1. Hyper-Personalisation: Tailored Experiences are King

Gone are the days of one-size-fits-all marketing! In 2025, hyper-personalisation will reign supreme as brands leverage advanced data analytics and AI to deliver tailor-made experiences. Consumers crave connections that feel personal and authentic. Brands that can harness the power of data will create deeper relationships with their customers.

Imagine walking into a store—before you even speak to a sales associate, an app on your phone recognises …

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Leadership at the Edge; Collaborative Leadership with Marsha Acker [Video]
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Entrepreneurship

Leadership at the Edge; Collaborative Leadership with Marsha Acker [Video]

Every month, the Institute of Leadership & Management's CEO, John Mark Williams, is joined by senior leaders from around the world to discuss their real-life experiences of everyday leadership practice, challenge outdated leadership practices and offer a fresh take on the issues that today's leaders face.On this live sesion of Leadership at the edge, the Institute of Leadership & Management’s CEO, John Mark Williams, joined by Executive Coach, Author and CEO of TeamCatapult, Marsha Acker, explore:Overcoming patterned leadership behaviourThe shift towards supporting people rather than achieving results, andWhether 'command and control' still has a place in 21st century leadership.We invite you to join the discussion on LinkedIn Live where you can submit questions, and share thoughts directly with both speakers.Join the conversation on LinkedIn Live.

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This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.