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Presented by Sam Torrey
Sam discusses the role of relevance in creating content that gets us the traffic we need and the message we want to transmit.
Whether you’re actively trying to capture leads through a paid media campaign or producing content for long term inbound marketing, the role of relevance should not be underestimated. We live in a searchable online world, and everything is moving towards intent. What were you really looking for when you searched “running shoe stores in my area”? This webinar focuses on how the idea of relevance can guide us to create compelling content that gets us the traffic we need and the message we want to transmit.