In this video, Lori Dubois, owner of Marketing Troubadour, presents “Branding Reimagined.”
According to Lori, your brand is what sets you apart from everyone else and attracts the right people to you. It’s the true foundation for your marketing.
In case you didn’t know, a logo does not a brand make. If your logo is just part of your brand, what else is included?
In her presentation, Lori discusses the 5 pieces of a brand, why they are important, and how to stay on brand in your social media and other marketing.
Lori’s company, Marketing Troubadour, is a marketing and branding firm focused on helping entrepreneurs build a strong, clear, and unique brand story, knowing this is what sets them apart from their competitors. She makes the point that no one else can have the same story as you, and your story is what attracts the right people to you.
Lori specializes in email marketing, crafting your brand story, and marketing coaching. She is also a speaker and author on all things marketing and branding, and has served on boards of several not-for-profit organizations.