Positioning is an expression of how a product with differentiation fills the need of a particular customer segment. If your restaurant does not stand out from the rest, it means that you do not have any positioning advantage. People have the freedom to go to any restaurant and the probability that they will come to you will be based purely on luck.
Whereas, on the other hand, if we flip the scenario and your restaurant is one of a kind that serves authentic and special handmade Italian pizza with thin crust and flavorful toppings. Pizza lovers will definitely want to come to your restaurant for this experience and this is how you can position your restaurant as the best pizza restaurant in the town.
Without positioning, people will lack the top-of-mind awareness of your restaurant. Even if they had seen an ad on social media or the billboard, people are not going to remember about that for very long. Customers don’t know how your product is different from others, and what needs should be fulfilled. Without positioning, your restaurant has to compete with every other restaurant in the town.
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