The Library Marketing Show, Episode 150: In this episode, we will answer a viewer’s question about library branding.
Margaret Luedke is Programs and Marketing Coordinator at Juneau Public Libraries in Juneau, AK. She writes, “I am new to library marketing and do not have a marketing background. My library did not have a marketing plan or brand style guide when I started so I am working to develop them now. I’ve found your guides on both topics very helpful! I wanted to ask though, how far do you suggest we take our branding? We typically create a sign to go with in-house displays, should those always fit our brand as well? And should all library program flyers, social media posts, informational signs, etc. be branded? I also wanted to ask if you have suggestions for getting others who create content on board with branding.”
Kudos in this episode go to the winners of the Library Science Tuition Scholarship in Kentucky.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.
Thanks for watching!
Links in the episode
Creating a style guide: https://superlibrarymarketing.com/2022/05/16/librarystyleguide/
Toledo Lucas County library’s marketing expert talks about branding: https://superlibrarymarketing.com/2018/08/27/toledolibrarybranding/
Library Science Tuition Scholarship winners: https://www.lanereport.com/156640/2022/06/ky-librarians-awarded-library-science-tuition-scholarship-for-fall-2022-semester/