Branding for thought leaders and experts [Video]

Join Wendy Margolin for a conversation with Michelle Griffin, branding and marketing expert, on why clinicians need a personal brand. Branding is more than choosing a color palette and creating a logo. It’s about how you define the audience you serve, the problem you solve and how you do it.

Michelle explains how we all have an online presence no matter what because if someone takes the time to Google you, they will find you. Michelle works with experts to become very deliberate about crafting their online image. She focuses on your purpose, the problem you solve, the people you help and more.

In this conversation we also get into how to determine your niche and how to leverage LinkedIn to reach more people.

Wendy Margolin helps healthcare experts stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

Her goal is to help health and wellness experts stand out with content marketing. She’s worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. She launched Sparkr Marketing to help you stay ahead in this age of information overload. She’ll help you filter through the countless marketing tactics to find the right ones to reach your target market.