Branding and Marketing a Real Estate Family Business
Meet the Geronsins. They’re a family, a business, and real estate family business. Between them, Carole, George, and Genelle have over 80 combined years in the business, and when you look at their numbers, it’s clear they’re doing something right.
Running a family business isn’t easy, and that’s why this week, I spoke with the Geronsins about:
• The best ways to introduce your kids to the real estate world
• Branding and marketing as a family
• Finding your ideal role in the company
• And when to pass the baton
If you’re interested in building up and passing down your business to the people you love, this is the episode to watch. Make sure you watch or listen, right here.
In this episode, we discuss…
00:00 – Intro/Meet the Geronsins
02:33 – No “professional sons”
04:47 – About Genelle
06:20 – Biggest advice
08:04 – Genelle’s experience
11:45 – Family Marketing
15:10 – Handing the baton
18:30 – Family fun
19:26 – Taming ego
21:12 – Chemistry with new people
25:10 – Maintaining relevancy
30:30 – Meeting video head-on
33:40 – Hot or Not?
37:20 – Wrapping up
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For the majority of my life, I’ve been passionate and dedicated about changing lives by giving away the very best strategies, tactics, and mindset techniques to help you and your business succeed. Join me as we take this to level 10!
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