The Oreo Stay Playful for All program is a new venture between the National Hockey League Players’ Association and Mondelez Canada’s OREO. The initiative will see $200,000 in new hockey equipment grants from NHLPA Goals & Dreams across Canada. There will be a total of 14 recipients. This venture marks the start of a multi-year partnership between the association and the candy brand.
To hype up the initiative and spread the word, the Oreo Stay Playful for All program taps Quinn Hughes, Zach Hyman, William Nylander, and Nick Suzuki, along with PWHL stars Sarah Nurse and Marie-Philip Poulin as ambassadors. The marketing strategy extends to the athlete’s social media channels where they will share and encourage others to share what ‘Stay Playful’ means to them. The branding will also extend to retail displays across the country.
Image Credit: OREO