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Brand Architecture in 123 [Video]

Brand Architecture in 123

A brief explanation of the Brand Architecture concept with examples. If you are studying branding, marketing, strategy, watch this video,
Every company when is growing will face Brand Architecture decisions. Therefore, it is important that you know the concept and the main options you have.

Keywords: brand architecture, brand strategy, marketing, audi, marriott, volkswagen, Virgin, brand extension, brand hierarchy, brand portfolio

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