A bold new sonic identity titled ‘And All That Is In Between’ has been unveiled as the official sound of the Islamic Arts Biennale 2025. Developed by audio branding studio WithFeeling in collaboration with the Diriyah Biennale Foundation and creative agency .Pomelo, the composition aims to explore the emotional and spiritual resonance of Islamic culture through music.
The project was spearheaded by WithFeeling’s co-founder and composer Joe Dickinson, whose modular composition blends Middle Eastern instrumentation with Western harmonic structures. The result is a soundscape that is both timeless and emotionally evocative—designed to echo the Biennale’s theme and function across diverse formats including film, social media, installations, and live national events.
A Vision Guided by Leadership and Trust
Donya Abdulhadi, Executive Director of Marketing & Communications at the Diriyah Biennale Foundation, played a key role in shaping the project. Her guidance and feedback were pivotal throughout the process. “It evokes emotion and memory, whilst also inspiring renewed ambition. …