BMWs Alex McLean On Champagne Moments, Intentional Branding & The Most Popular Name For A MINI [Video]

In the latest episode of ‘Moments with Marketers… in Uber Rides’, BMW’s Alex McLean shares why the strongest brands aren’t just present in the moment – they’re purposeful, personal and deeply connected to the customer.

Some brands want attention. Others want meaning. With a bit of work, you can have both.

In the latest episode of ‘Moments with Marketers… in Uber Rides’, BMW’s General Manager of Marketing, Alex McLean, joins Uber’s Michael Levine to talk about how brands can create emotional connection through the moments that matter.

With experience spanning creative agencies and premium automotive, McLean brings both strategic clarity and personal insight to the conversation. His view? Great brands don’t just show up at events – they show up with purpose.

McLean explains: “We make a conscious decision not just to logo slap these events. It’s about how we leverage the event to add depth to us? And to …