How does Big Data apply to the world of CRM? It’s the buzz word of the moment, but does it have a role to play in a traditional B2B CRM setting? This week’s CRM Whiteboard session explains how Big Data and CRM connect.
Transcript:
Hello and welcome to this CRM Whiteboard session. Today we’re going to talk about Big Data. It’s a massive issue. Anyone that’s looked at marketing automation or been reading articles on MyCustomer.com will be familiar with the term big data. It’s the hot button in marketing terms.
People are talking about big data, collecting mass information from programs which focus on the voice of the customer, surveys, looking for trends. Maybe you’ve had your car serviced recently and you get follow-up phone calls or text messages to find out how well we did or whether the service was to your satisfaction and so on. All this information …