A ROW is brewing between two lager companies after the boss of Spanish beer giant Estrella accused rival brand Madri of ‘dishonesty’ by branding the beer as authentically Spanish despite it being brewed in the UK.
Madri, a European-style lager with 4.6% ABV, soared to success in the UK and Ireland after being introduced to pubs in 2020, and soon became one of the top ten selling lagers in the country after an intensive marketing campaign which emphasised its exotic Spanish roots.
The logo imprinted on the company’s bottles and glasses even features a traditional ‘chulapo’ man in a cap with a houndstooth waistcoat.
But the beer, which prides itself as ‘El Alma de Madrid’ (The Soul of Madrid), is brewed in Tadcaster, Yorkshire, by Molson Coors, the same brewery which produces Doombar and Carling.
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Aitor de Artaza, the boss of Estrella Galicia, …