With natural products and low-ABV beverages drinks returning to the public’s attention, Becherovka, a proud product of the Czech Republic, saw a good opportunity to relaunch one of its products. Becherovka LEMOND, the “younger daughter” in the brand’s portfolio, had a design that didn’t reflect its personality. As its look became outdated, it was no longer appealing to consumers. During this week’s #ThrowBrandThursday, we are about to deep dive into the award-winning branding and design agency Cocoon Prague‘s work for the brand, which rejuvenated the bottle and the identity.
The change came in stages, so the bottle itself was treated as a priority. It received an update, the crew introducing a fully transparent look. Yet, this step came with some challenges, as the team encountered some technical obstacles along their way to fulfill their plan. They had to run some tests and find the right producer in order not to …