B&B studio creates MYCLE, the electric bike brand designed to connect communities. Marketing Communication News [Video]

Mycle is a new brand creation by B&B studio encompassing brand positioning, creative strategy, naming, brand design, website and packaging. A direct-to-consumer electric bike brand, Mycle sells a range of motor-assisted cycles and scooters from www.mycle.co.uk

The People’s Bike

While many electric bikes launching into the market focus their communications on high-spec features and slick technical branding, Mycle takes a more accessible approach. In keeping with its democratising attitude, the brand focuses on people enjoying the product, building on key values of freedom and friendship as it portrays the Mycle lifestyle. The brand aims to promote a ‘local lifestyle’, positioning electric bikes as a more sustainable way to make everyday journeys, challenging habitual car usage and demonstrating a positive impact on the health of people and the planet.

Connecting Communities

Designed to connect you to the people and places you belong, Mycle celebrates community and inspires a life that is lived more locally – a growing desire in the …