BAV Group, a specialty unit of VML and the world’s leading authority on data-driven branding, has announced the appointment of Laura Jones as its global chief executive officer. In her new role, Laura will lead the company’s strategic direction, global operations, and continued innovation in brand analytics, valuation, measurement, and consumer insights. Laura will focus on scaling BAV Group operations and innovating products that deliver quantifiable proof of brand-building’s contributions in a performance-driven marketing landscape.
Laura brings over 20 years of experience in branding, data-driven strategy, and business transformation. In her prior role as chief strategy officer of BAV Group, Laura served as the commercial and strategic head of BAV Group where she played a pivotal role in evolving the firm’s commercial operations, optimising revenue models, and enhancing its data-driven consulting capabilities.
“Laura is perfectly poised to lead BAV Group as it enters its next chapter of growth. Her deep …