BarkleyOKRP has promoted chief creative officer Katy Hornaday to be its new CEO.
Hornaday has been with the Kansas City-based independent agency for over a decade. She succeeds Jeff King, who led BarkleyOKRP for more than 16 years and will transition to the role of founding partner.
“I’m absolutely honored to be the CEO, but I’m even more honored to be surrounded by an incredible leadership team…that are going to help us write this next chapter,” Hornaday told ADWEEK.
Under Hornaday’s creative leadership, BarkleyOKRP has seen significant growth, adding clients such as Planet Fitness, Smoothie King, and Frontier Airlines. In 2018, she launched FUEL, the agency’s digital content studio, which has grown to over 80 employees. Hornaday also played a key role in the 2024 merger between Barkley and OKRP.
In addition to Hornaday’s promotion, Nate Swift, previously chief marketing officer, has been elevated to president. He will oversee the integration of creative, media, and strategic …