Bangkok Post – Stronger branding urged for marketers [Video]

The Marketing Association of Thailand (MAT) suggests local marketers strengthen product branding and consider cooperation with brands in Southeast Asia that provide more expansion opportunities to new markets.

“In the second half of this year the economy is projected to recover as disbursement of the government’s 2025 budget has kicked off, and there are signals of more policy rate cuts from central banks around the world,” said Buranin Rattanasombat, president of the MAT.

In 2025, the economy is expected to continue its rebound, in part thanks to the tourism sector, he said.

However, US trade policies under Donald Trump could change global trade and the economy, said Mr Buranin.

Sunard Thanasanaksorn, managing director of Accenture Song (Thailand), the business arm of global consultancy Accenture, said with artificial intelligence fast becoming a regular part of daily life, he believes brands should embrace generative AI (GenAI) capabilities to engage with consumers.

Mr …