![Balancing Human Connection with AI Innovation [Video]](https://video.getpvd.com/wp-content/uploads/2025/01/mp_223397_0_shutterstock1193629831jpg.jpg)
Amid the relentless buzz over artificial intelligence (AI), 2025 presents an opportunity for B2B brands to break through the noise by refocusing on human connection in a digital world.
The constant media narrative has led many towards AI fatigue and a skepticism around how much business value it is actually delivering.
On one hand there is pressure to lean into AI. On the other, a pressing need to differentiate from the crowd.
We’ve investigated the key challenges faced by decision-makers and the business trends we’ll see in 2025—to help communications plan a robust brand strategy for the next 12 months.
The Rise of Unified Brand Storytelling
Our research found that 83% of decision-makers find inconsistent messaging highly annoying, so a need for a cohesive brand story is clear. For brands to get noticed by their customers, it is important for them to not only deliver valuable information, but to ensure consistency across messaging.
A unified brand narrative will help to build trust and …
![13 facts from new study [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226636_0_ab5e96886b6942f9c4fe58b2329ce000.jpg)
![What Brands Can Learn from Severance’s Main Title Theme [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226639_0_SeveranceTgbHbd3bQNr5r4wKpng.png)
![Flutterwave Launches Virtual Workshop to Bolster Tech Skills Among African Youth [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226612_0_FlutterwaveAcceleratejpg.jpg)
![Brand Champions with Mark Michelson of CX Forums, Inc./Threads Marketing Research and Jim Cobb of The Bloodbound Group [Video]](https://video.getpvd.com/wp-content/uploads/2025/04/mp_226486_0_BrandingChampionsTempMarkMJimCTHUMBNAILpng.png)