This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!In this episode we investigate “Landing Pages” — and in this segment specifically, we introduce The Rule of One. The Rule of One is a copywriting strategy that helps you know what to say when it comes to your landing page. It states that you should:- Offer one offer- Present one big idea- Make one promise- Target one readerAnd if you can do that, it will help you write your landing page in a way that leads to more conversions. We highlight research, case studies, and psychology — and to help us understand the concept of One Big Idea, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.Joel talks through how you can arrive at and present your Big Idea. He talks about determining the difference between the “nice-to-haves” and the “mission critical” as well as the importance of talking to and knowing your customers when trying to determine your Big Idea.To connect with Joel or learn more about his work:https://www.linkedin.com/in/joelklettke/https://twitter.com/JoelKlettkehttps://businesscasualcopywriting.com/https://casestudybuddy.com/Hick’s Law:https://www.interaction-design.org/literature/article/hick-s-law-making-the-choice-easier-for-users Whirlpool Case Study:https://www.marketingsherpa.com/article/case-study/whirlpool-lift-clickthrough-testing-culture Business Suites Case Study:https://www.marketingsherpa.com/article/case-study/testing-location-based-pages-increases-conversion To sign up for updates on future episodes and get exclusive content, visit:https://www.activecampaign.com/events/growth-decodedConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#GrowthDecoded #LandingPages #ConversionCopywriting

ActiveCampaign’s Customer Evangelist, Tim & Community Manager, Molly answer a question about gated content and landing pages from the ActiveCampaign Community!A member of the AC community asks, “How do you set up a name and email capture that then triggers a download of a PDF white paper or guide?”To answer, Tim and Molly break down how you can use gated content and a landing page to deliver a PDF or piece of content, capture the contact or lead’s information, and discuss best practices for your landing page forms!This is a segment from our live show Growth Decoded, where we demystify the customer experience to grow your company — one topic at a time! To sign up for updates on future episodes and get exclusive content, visit:https://www.activecampaign.com/events/growth-decodedConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#LandingPages #GatedContent #MarketingAutomation

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