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As a leader do you allow your character or your charisma to be your guide to becoming the leader you MUST become? Take a few minutes to view this video as I look at the importance of character in leaders and the long lasting influence character has on many.

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Hello and Welcome once again to my channel 😊Throughout the month of June, I will be discussing everything #Business and #SMEs and all you need to know to start and run a successful business. In this video, I shared 5 things you should consider before starting or launching your business. #BusinessStrategies Don’t forget to like, subscribe, comment and share this video with your friends and family.I will also love to connect better with you on other social media platforms, so click the links below 👇🏾👇🏾👇🏾Say Hi😊Instagram: https://www.instagram.com/iamhoneydrops/Twitter: https://twitter.com/drojspeaksFacebook: https://www.facebook.com/iamhoneydropsYoutube: https://www.youtube.com/c/DrOJSpeaksWebsite: http://drojspeaks.comThank youDr OJ Speaks

This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!In this segment we investigate “Landing Pages” — specifically, what is a landing page? What do you use them for? How do they work?Ernie breaks down what a landing page is, common use cases for landing pages, the importance of holding up your end of the bargain, and the 6 critical elements of a landing page. To sign up for updates on future episodes and get exclusive content, visit:https://www.activecampaign.com/events/growth-decodedConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#GrowthDecoded #LandingPages #MarketingAutomation

This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!In this episode we investigate “Landing Pages” — and in this segment specifically, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.Joel talks through the most important part of a landing page, how important copy is to the success of your landing page, and the importance of knowing your customer — talking like them, using their words, meeting them at their level of awareness.To connect with Joel or learn more about his work:https://www.linkedin.com/in/joelklettke/https://twitter.com/JoelKlettkehttps://businesscasualcopywriting.com/https://casestudybuddy.com/To sign up for updates on future episodes and get exclusive content, visit:https://www.activecampaign.com/events/growth-decodedConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#GrowthDecoded #LandingPages #ConversionCopywriting

This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!In this episode we investigate “Landing Pages” — and in this segment specifically, we introduce The Rule of One. The Rule of One is a copywriting strategy that helps you know what to say when it comes to your landing page. It states that you should:- Offer one offer- Present one big idea- Make one promise- Target one readerAnd if you can do that, it will help you write your landing page in a way that leads to more conversions. We highlight research, case studies, and psychology — and to help us understand the concept of One Big Idea, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.Joel talks through how you can arrive at and present your Big Idea. He talks about determining the difference between the “nice-to-haves” and the “mission critical” as well as the importance of talking to and knowing your customers when trying to determine your Big Idea.To connect with Joel or learn more about his work:https://www.linkedin.com/in/joelklettke/https://twitter.com/JoelKlettkehttps://businesscasualcopywriting.com/https://casestudybuddy.com/Hick’s Law:https://www.interaction-design.org/literature/article/hick-s-law-making-the-choice-easier-for-users Whirlpool Case Study:https://www.marketingsherpa.com/article/case-study/whirlpool-lift-clickthrough-testing-culture Business Suites Case Study:https://www.marketingsherpa.com/article/case-study/testing-location-based-pages-increases-conversion To sign up for updates on future episodes and get exclusive content, visit:https://www.activecampaign.com/events/growth-decodedConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#GrowthDecoded #LandingPages #ConversionCopywriting