In this vlog, Katrina and Deb share the kind of advice they would give to their younger selves as they embarked on the epic journey of starting their bookkeeping businesses. It was the topic of last week’s Power Hour too, but if you missed it you can watch the recording here:https://youtu.be/i7VRKJGjIfQIf you had the chance, what would you like to have known when you started your business?

ActiveCampaign’s Customer Evangelist, Tim & Community Manager, Molly answer a question about abandoned cart functionality from the ActiveCampaign Community!A member of the AC community asks, “Can someone please show me how to implement abandoned cart functionality?”To answer — Tim and Molly break down abandoned cart email automations. We learn how important the automation can be for your business, ways to add onto the abandoned cart email reminder, and best practices for making your abandoned cart automation even more effective.This is a segment from our live show Growth Decoded, where we demystify the customer experience to grow your company — one topic at a time! To sign up for updates on future episodes and get exclusive content, visit:https://www.activecampaign.com/events/growth-decodedConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#AbandonedCart #EmailAutomation #Ecommerce

In this episode of Automate That! Cody and Ernie explore abandoned cart automation and how to send a more personalized, and segmented email to your potential customers who abandon a cart in your ecommerce storefront.While setting up the abandoned cart automation is important for your ecommerce business, you can take it a step further to incorporate segmentation and send a more targeted abandoned cart email.This automation recipe uses the information you know about your contacts to send variations of an email that might be more relevant to them.For example, emails to a contact within your area may have different return policies, shipping costs, or delivery expectations. Using their address will allow you to send a segmented email with information specific to them.Featured Recipe:Segmented Abandoned Cart Email Automation Recipehttps://www.activecampaign.com/marketplace/recipe/abandoned-cart-domesticinternationalGeneral Abandoned Cart Reminder:https://www.activecampaign.com/marketplace/recipe/abandoned-cart-reminderRelated Recipes:First Time Abandoned Cart Hook:https://www.activecampaign.com/marketplace/recipe/first-time-abandon-cart-hookFrequently Abandoned Cart Notification:https://www.activecampaign.com/marketplace/recipe/frequently-abandoned-cart-notificationBlack Friday: Abandoned Cart Email Series:https://www.activecampaign.com/marketplace/recipe/black-friday-abandoned-cartAutomate That! is a segment from the ActiveCampaign live show, “Growth Decoded” — where we demystify the customer experience to grow your company — one topic at a time! Each episode of Automate That! highlights a single automation recipe from the ActiveCampaign Marketplace that you can import into your account for free, in just a few clicks. Visit the ActiveCampaign Marketplace: https://www.activecampaign.com/marketplace/To sign up for updates on future episodes and get exclusive content, visit:https://www.activecampaign.com/events/growth-decodedConnect with ActiveCampaign on social!LinkedIn: https://www.linkedin.com/company/activecampaign-inc-Instagram: https://www.instagram.com/activecampaignFacebook: https://www.facebook.com/activecampaign/Twitter: https://twitter.com/ActiveCampaign#AbandonedCart #EmailAutomation #Ecommerce

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