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Author Talks: “If you don’t understand … how are you going to help?” [Video]

Author Talks: “If you don’t understand … how are you going to help?”

List-based marketing can go in one ear and out the other for consumers, which is why one Fortune 500 adviser says the best branding combines empathy, connectedness, and good storytelling.
https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-if-you-dont-understand-how-are-you-going-to-help

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