“We loved working as a team to bring the character of no-nonsense, trusty Aunt Helga to life, and ensure her personality extended seamlessly across channels, from TV to Digital, Social to Display, and beyond. From the very first moment, we knew we wanted to turn the typical web-geek image on its head and create a brand character that was humorous, powerful, and memorable — making sure IONOS captured the hearts and minds of the British public,” adds Terry Stephens, Partner and Executive Creative Director at NOMAD.
“The concept developed by Nomad, Armoury, and 2050 landed our brand’s essence: Aunt Helga with her iconic neon portal, communicating tech excellence, efficiency, and strong service orientation. We are really thrilled with the result of the collaboration,” adds Frese.
“Creating a brand character who epitomized the efficiency of IONOS excited us from the start. The fact characters have fallen out of favor of late for many brands was all the more reason for …