TUCSON, Ariz. (13 News) – Arizona is getting a makeover, and we’re not talking about roadwork.
With the goal of bringing tourism and business to the state – the Arizona Office of Tourism and Gov. Katie Hobbs unveiled a new brand.
The new campaign is called “Vibrant Arizona” and it also came with a new logo for the state.
It’s meant to highlight the state’s diverse geography and also represents six defining pillars of the Arizona experience.
Majestic beauty, vibrant arts culture and experiences, abundant diversity, welcoming warmth, strong connections, and trailblazing ingenuity.
The rebranding was made possible through a partnership between the tourism office, Heart and Soul Marketing, Welcome Strategies, and Hopi and Isleta Pueblo artist Kevin Coochwytewa.
“When tourism folks do their jobs, people come to these events, they have a great experience, and they come back again and again, and that grows our economy,” Hobbs said.
The …