The latest Walmart brand refresh has been shown off by the retailer as a series of updates that pay homage to the company’s past, while also paying close attention to its present and future. The branding update features refined touches including the word mark inspired by Sam Walton’s signature trucker hat with a custom font to help differentiate it from others. The overall tone is focused on relatability and approachability as a way to represent the millions of consumers who shop with the brand, while focusing on further refinement to help catch the attention of newcomers.
Senior Vice President and Chief Marketing Officer William White spoke on the latest Walmart brand refresh saying, “Walmart aims to be an inspirational, digital retailer that provides all the products, brands, and services our customers need and want. This update, rooted in the legacy of our founder, Sam Walton, demonstrates our evolving capabilities and …