Apple Touts Vision Pro as a New Way to Preserve Memories [Video]
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Entrepreneurship

Apple Touts Vision Pro as a New Way to Preserve Memories [Video]

Ahead of Mother’s Day in the U.S., Apple has created an intimate portrait of first-time parenthood that showcases the capabilities of its iPhone and its Vision Pro mixed-reality headset. 

“A Gift for Mom,” created by TBWAMedia Arts Lab Los Angeles, celebrates families.

Sticking with the brand’s longtime advertising tradition, the emotional storytelling also doubles as a product demonstration; in this case, showing how spatial video captured on an iPhone and played back with Apple Vision Pro can preserve special memories. 

Director Goh Iromoto collaborated with real-life parents Khulan and Sam Baasanjav over the course of the first year of their newborn’s life. Sam filmed moments with his family on an iPhone, and Iromoto helped him  edit more than 55 hours of footage into a home video for Khulan. 

Sam gives the video to Khulan as a Mother’s Day gift, and she watches it on Apple Vision Pro. Apple’s ad tugs at the heartstrings by depicting a her reliving those moments …

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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]
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How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

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