This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!
In this episode we investigate “Landing Pages” — and in this segment specifically, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.
Joel talks through the importance of using your customer’s own words on your landing page to optimize conversions. He takes us through how to find those words, where to look, and different ways you might think about it.
He then talks through ways to find out how aware and educated your customers are about their problems, and the importance of meeting them where they are.
To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/
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https://www.activecampaign.com/events/growth-decoded
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#GrowthDecoded #LandingPages #ConversionCopywriting