This video is a segment from Growth Decoded — A show that helps you grow your business by investigating the customer experience, one piece at a time!
In this episode we investigate “Landing Pages” — and in this segment specifically, Ernie sits down with Conversion Copywriting and Conversion Rate Optimization expert, Joel Klettke.
Joel talks through the most important part of a landing page, how important copy is to the success of your landing page, and the importance of knowing your customer — talking like them, using their words, meeting them at their level of awareness.
To connect with Joel or learn more about his work:
https://www.linkedin.com/in/joelklettke/
https://twitter.com/JoelKlettke
https://businesscasualcopywriting.com/
https://casestudybuddy.com/
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https://www.activecampaign.com/events/growth-decoded
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#GrowthDecoded #LandingPages #ConversionCopywriting