American Express Made Its 175th Anniversary Cool With Gracie Abrams [Video]
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Entrepreneurship

American Express Made Its 175th Anniversary Cool With Gracie Abrams [Video]

While celebrating its 175th anniversary, American Express recently tapped into Gen Z and millennial voices to chart its next chapter. 

Member Week, which typically occurs in October, kicked off in March to coincide with the company’s anniversary, with the weeklong celebration providing major benefits for members across retail, dining, and entertainment sectors.

Through Amex’s partnership with Resy, cardholders were able to unlock a complimentary martini at five participating restaurants nationwide. These same restaurants also held special, one-night-only events where members were able to experience live music and try a tasting menu. Amex also introduced special offers for members to access credits at qualifying brands like Kiehl’s, Levi’s, Brooks Brothers, and Shiseido.

The main event featured a concert at Brooklyn Paramount with Grammy-nominated singer and songwriter Gracie Abrams, who kicks off her tour next month. The National’s Aaron Dessner, also a frequent Taylor Swift collaborator, accompanied Abrams during the performance. The …

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PCI students launch businesses and give back to community – PortageOnline.com [Video]
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Entrepreneurship

PCI students launch businesses and give back to community - PortageOnline.com [Video]

Students in the applied commerce program at Portage Collegiate Institute showcased their business ventures last week after a semester of hard work. The event featured student-run companies offering everything from custom apparel and cleaning services to marketing strategies and community-focused food programs. Gavin Taylor, who teaches applied commerce at PCI, says the event gives students a real taste of entrepreneurship. Weve got some students selling lip gloss, bracelets, snacks, social media marketing services, house cleaning, clothing, lots of variety, notes Taylor. Each visitor acts as a judge, receiving ten $1,000 PCI Bucks to invest in their favourite student businesses. Though friendly, the competition is designed to simulate real-world decision-making and customer engagement. googletag.cmd.push(function() { if($(document).width()

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