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Entrepreneurship

Airbnb Partners With Club World Cup 2025 on Experiences and ‘Alternative Accommodations’ [Video]

Airbnb is trying to use any excitement surrounding the FIFA Club World Cup 2025 to give a higher profile to its experiences business. As with the Olympics last year in France, Airbnb is using sports celebrities to carry the torch.

Airbnb just became the Official Alternative Accommodations and Experiences Booking Platform partner for the FIFA Club World Cup 2025, which begins Saturday in Miami.

It also announced it is a “supporter” of the FIFA World Cup 26, to be held in Canada, the U.S. and Mexico, and FIFA Women’s World Cup 2027, hosted by Brazil.

FIFA has several levels of marketing arrangements. For the FIFA World Cup 26, tournament partners such as Aramco, Adidas and Coca-Cola, have top-tier rights and have branding throughout the matches. Supporters like Airbnb don’t h

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac