The spot for the Toronto entertainment space blends the wondrous with the workaday.
‘Claw Game,’ by agency Broken Heart Love Affair and directed by Academy Award winner Joachim Back, is part of The Rec Room’s new brand platform, ‘Make Room for Play,’ and features a giant arcade claw that pulls people from routine settings, such as their apartments or the grocery store, and drops them into a dynamic, arcade-like environment.
The imagery is intended to highlight the venue’s promise of offering a break from the ordinary, creating a space dedicated to fun and escape.
This playful, metaphorical concept serves as a fresh branding platform for The Rec Room, which has been a key entertainment destination in Toronto since opening its doors four years ago.
Credits
The Rec Room
Chief marketing officer: Sara Moore
Vice-president, consumer marketing: Vanessa Porter
Marketing director: Jocelyn Young
Executive director, creative: Mike Lucas
Broken Heart Love Affair
Chief creative officers, partners: Denise Rossetto, Todd Mackie, …