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Entrepreneurship

ACC Mens Basketball to Feature 18-Game Conference Schedule Beginning in 2025-26 Season [Video]

CHARLOTTE, N.C. (theACC.com) – The Atlantic Coast Conference has announced its men’s basketball teams will play an 18-game conference schedule beginning with the 2025-26 season. The ACC has conducted 20-game conference schedules since the 2019-20 season and last played 18-game league schedules from the 2012-13 through 2018-19 seasons.

The decision to return to an 18-game conference schedule comes after continued strategic assessment, during which the conference office collaborated with athletics directors, coaches, external consultants and television partners. This included working with multiple experts to conduct statistical analysis to examine the conference’s basketball product, metrics and scheduling.

The ACC has taken a clear and intentional approach to enhancing men’s basketball, applying a comprehensive, 360-degree focus to the sport. Beyond scheduling, the league continues to collaborate closely with its member institutions and has strengthened its marketing and branding efforts – including expanded coverage through ACC Network programming – to spotlight players, coaches, and programs. …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac