This video is a segment from the “Abandoned Cart” episode of Growth Decoded — A show that helps you grow your business by investigating the customer experience.
In this segment we explore the abandoned cart automation that Dawn uses for Made for Freedom. Over the course of a few days, contacts who abandon a cart on Made for Freedom’s website receive 3 emails — each with a different message.
As Dawn mentions, if you only send 1 reminder email, there’s a chance your contacts may never see it. Sending additional reminder emails is a great way to catch your contacts who might otherwise forget.
None of the reminder emails attempt a hard sale, or are anything other than a gentle reminder. Keep them simple and straightforward. There’s a fine line between a helpful “hey, you forgot this” and an email that comes across as more aggressive or worse — annoying!
Dawn uses the Abandoned Cart Reminder automation recipe from ActiveCampaign — and you can see a video breakdown of that recipe here: https://www.youtube.com/watch?v=MpodB2HAT_E
If you’d like to import this automation recipe into your ActiveCampaign account, you can do so using this link: https://www.activecampaign.com/marketplace/recipe/abandoned-cart-reminder
Made for Freedom is a social enterprise offering fashion and lifestyle products created by survivors or human trafficking. Manufacturing of these ethically-made products helps to prevent human trafficking by providing dignified employment to victims and women at risk globally.
https://www.madeforfreedom.com
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