Opening a massage business is an exciting venture filled with a lot of opportunities to help those who need massage therapy to maintain a healthy mind, body and soul. An important strategy to acquire and retain customers includes strategic and effective massage marketing. Jumping straight into advertising can be costly and hiring a marketing resource can also be a big expense. Here are some tips on how to most effectively market your massage business to build credibility and find customers.
Establish Your Unique Brand And Target Your Ideal Clientele
When starting a massage business you should prioritize your branding and specific niche to appeal to your ideal clients. Elements of your brand include not only your core wellness services, but also your logo, personality, tone of voice and personal story. It’s really important to find your niche and ideal demographic first, and then create your marketing plan. You should take time to learn how to effectively market to your …
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