One of the most important things for building a business in 2021 [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac

For the first time in five years, the Birmingham Public Library is hosting in-person "Grow with Google" workshops for small business development. The workshops kicked off on May 27 and will be held on the fourth Tuesday of each month from 5:30 p.m. to 7 p.m. at the library's central branch. Whether you've started a business or you're just thinking about starting a business, wherever you are in that process, I think the Grow with Google resources, knowing how to access them, knowing how to use them, will be really helpful to you," said Jim Murray with the Birmingham Public Library. The first program focused on AI usage. A list of upcoming programs can be found here. Small business owners need access to IT resources to start and grow their businesses. And the problem frequently is that they may have some knowledge in how to use the resources, but they don't have the financial capability to access them and Grow with Google makes these resources available to them for free and it also provides more in-depth instructions on how to use them," said Murray. The next workshop is on June 24. The workshops will run through October.

AI is increasingly becoming the engine behind design decisions, as showcased by companies such as L'Oreal and Este Lauder.

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