What is the one thing you NEVER want to do when starting a business?
Over Research.
Over researching leads to an overwhelming felling, which causes you to never actually tart your business.
Just get enough information to start and begin, because starting your business is the most important part and most people don’t even get there!
Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac
Axelle/bauer-griffin/FilmMagic/Getty Images Scott Wolf and his wife, Kelley Wolf, an executive coach, are divorcing after 21 years of marriage. The Doc star and Party of Five alum confirmed the news in a statement to Good Morning America.
AI is increasingly becoming the engine behind design decisions, as showcased by companies such as L'Oreal and Este Lauder.
After branding for Xbox PC started appearing, several Xbox games have started popping up on the Xbox app for PC.
This vlog contains an auto-curated collection of videos which may not always reflect our opinions and/or practices.
![How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]](https://video.getpvd.com/wp-content/uploads/2022/07/mp_133708_0_0jpg.jpg)
![Scott Wolf confirms divorce from Kelley Wolf after 21 years of marriage [Video]](https://video.getpvd.com/wp-content/uploads/2025/06/mp_228595_0_GettyScottWolf061125239460png.png)
![How AI Could Reshape Brand Design in Consumer Goods: Study [Video]](https://video.getpvd.com/wp-content/uploads/2025/06/mp_228550_0_design2049930134jpg.jpg)
![Xbox Games Have Started Appearing On The Xbox App On PC, And No One Knows Why [Video]](https://video.getpvd.com/wp-content/uploads/2025/06/mp_228471_0_45088713572511892XboxApng-1200x675.png)