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Entrepreneurship

montgomery county businesses reduce restrictions as covid rises [Video]

Starting today, many businesses in Montgomery County can operate at 50% capacity. But, some business owners say that's not enough.

BETHESDA, Md. — Good news for some businesses in Montgomery County: Starting Friday, restaurants, gyms, and retail stores can now increase their capacity from 25% to 50%. Theaters, social clubs, and amusement parks in the county can open at 25% capacity.

These changes come as COVID-19 cases in the county are on the rise. 

On Thursday, the county reported 161 cases — the highest they’ve seen since the first week of February.

Restaurant owners in Bethesda said the streetery has helped keep their doors open during the pandemic, but getting more people inside of their restaurants is the ultimate goal.

The increased capacity may get them one step closer, but Terry Cullen, general manager of Tommy Joe's says it’s still not enough.

"Our business is off 65% and, you know, …

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Entrepreneurship

How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising [Video]

Even when you’re utilizing a high-level CRM system, there’s a lot of manual data entry that service businesses do every day, whether it be through your technicians or your administrative team… and in reality, that data isn’t always correct!If you can’t properly attribute revenue to your marketing efforts, you’re making decisions based on inaccurate data, leading to mistakes and potential loss of leads and revenue.But have no fear! Jonathan Torrey is here. Jon is the Director of Marketing and Partnerships at Searchlight Advertising, a company that’s connecting data to help contractors and other service businesses improve their revenue flow.Join us as we talk with Jonathan about the importance of understanding your business’s data and knowing your exact ROI from digital marketing. In this episode we discuss:● Most common data problems and opportunities for service businesses ● How to effectively and efficiently understand and leverage your data to increase your profits and maximize your lead conversion.● The best marketing solution for contractorsTo view the full episode, click here: https://www.servicebusinessmastery.com/Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast...Listen on Spotify - https://open.spotify.com/show/0MVtXdF...Listen on Google Podcasts - https://podcasts.google.com/feed/aHR0...Listen on iheart radio - https://www.iheart.com/podcast/269-se...Listen on Stitcher - https://www.stitcher.com/show/service...Listen on Amazon Music - https://music.amazon.com/podcasts/26c...Listen on Deezer - https://www.deezer.com/us/show/766302#Marketing #digitalmarketing #hvac